I attended the IWOMC conference in Paris hosted by ESCP-EAP (European School of Management) and Nils Andres Brand Science Institute. My schedule has been crazy since I got back but over the next few days I will be making a few posts with some of the concepts delivered on both WOM and Web 2.0. I recommend next years event to anyone wanting cutting edge information as well as well rounded approach to delivering excellent content and great networking opportunities.

From an Emerging Media stand point many new concepts that further layout the future for Web 2.0 were delivered and even though I am very experienced in this field the new demographical data and analytics shared, really shared light on how niche markets are capitalizing on engaging their audiences and creating experiences. A great example would be OSOYOU which is a British social media community specifically geared to women and shopping. I Would suggest you check it out to see how affiliate marketing can be used effectively to engage audiences, create social groups and most importantly build monetization in to social resources.