Wednesday, 08 September 2010
Emerging Media Pulse
Emerging Media: Word of Mouth Marketing, Web, Mobile & Disruptive Technology
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1. Is WOM a wise investment?
(Blog - Is WOM a wise investment?)
... business through negative word-of-mouth," said Dr. Vince Nowinski, principal methodologist at Satmetrix. Applying this framework to the computer hardware industry, Nowinski and his team discovered that ...